Effective influencer PR partnerships are built on trust and consistency. Instead of one-off collaborations, brands should focus on building long-term relationships with influencers. This fosters authenticity and gives influencers time to understand the brand deeply. Audiences also perceive long-term partnerships as more genuine, making them more likely to trust the brand. These enduri... https://tyccommunication.wordpress.com/2024/09/19/how-to-build-effective-influencer-pr-partnerships-for-your-brand/