At Sales Funnel Professor, we’re often asked to design or fix sales funnels and account-based marketing or (“ABM” for short) is a common top-of-funnel source. Using it means your overall funnel is an “ABM sales funnel” or “ABM funnel” and while the title “marketing” is in the name, you must https://salesfunnelprofessor.com/blog/top-of-funnel-in-focus-account-based-marketing-abm/