RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities. Google sends the bidder application a bid request that describes an impression being auctioned. The bidder's account is configured to use the PROTOCOL_ADX https://annunci-programmatici73950.newbigblog.com/34299970/5-semplici-dichiarazioni-circa-pubblicità-display-explained