Applying structured knowledge on your site can be a method to organize for the way forward for search, as Google in particular proceeds to maneuver in the direction of hyper-personalization and fixing difficulties and answering queries specifically. Tom Anthony gave a presentation relating to this subject not way too long https://addons.prestashop.com/pt/seo-referenciamento-natural/31857-rich-snippets-automaticos-json-ld-opengraph-seo.html